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iPhone 6年底前入華希望不大

iPhone 6年底前入華希望不大

Scott Cendrowski 2014年09月18日
中國(guó)的三大運(yùn)營(yíng)商表示,iPhone 6在中國(guó)還沒有正式的上市時(shí)間表,有可能到年底才能上市。

????中國(guó)的“果粉”這次可能不會(huì)像上次那樣走運(yùn)了。

????去年9月,上一款iPhone發(fā)布的時(shí)候,在蘋果公司的協(xié)調(diào)下,北京的消費(fèi)者得以與紐約的消費(fèi)者同時(shí)在第一時(shí)間購買到iPhone 5S。在那之前,往往是iPhone已經(jīng)在美國(guó)和歐洲發(fā)布了幾個(gè)月了,中國(guó)大陸的果粉才能盼到屬于他們自己的iPhone。

????這次iPhone 6的首發(fā)地也沒有中國(guó)大陸,具體原因尚不清楚。蘋果只是表示,新一代iPhone將于9月19日在美國(guó)和其他9個(gè)地區(qū)同步首發(fā),中國(guó)大陸未在此列。

????中國(guó)的三大運(yùn)營(yíng)商并沒有公開說得太多,不過最近通過電話訪問三大運(yùn)營(yíng)商的門店和服務(wù)代表得知,他們恐怕到年底前都無法獲得iPhone 6。中國(guó)移動(dòng)(China Mobile)的一名員工表示,她沒法對(duì)iPhone 6的上市時(shí)間做任何表態(tài),因?yàn)樘O果還沒有決定什么時(shí)候在中國(guó)發(fā)布iPhone 6。(在本周的中國(guó)媒體上,“蘋果未做出決定”是一句非常普遍的理由。)同時(shí)中國(guó)第二大運(yùn)營(yíng)商中國(guó)聯(lián)通(China Unicom)的一名代表也表示,iPhone 6可能要到將近年底才能上市。

????盡管蘋果尚未就iPhone 6何時(shí)才能正式登陸中國(guó)表態(tài),不過中國(guó)作為蘋果的全球第三大市場(chǎng)和增長(zhǎng)最快的市場(chǎng),iPhone 6遲遲不能在華上市似乎也不是蘋果愿意看到的結(jié)果。上海的一份商務(wù)報(bào)紙引述消息人士的話稱,蘋果至今尚未獲得中國(guó)工信部的入網(wǎng)許可證。據(jù)長(zhǎng)江商學(xué)院(Cheung Kong Graduate School of Business)指出,去年iPhone 5S和iPhone 5C早在正式發(fā)布之前,就獲得了工信部的入網(wǎng)許可證。

????iPhone在中國(guó)遲遲不上市也是有先例的。比如iPhone 4就是在美國(guó)上市了三個(gè)月后,才在中國(guó)發(fā)布的。iPhone 5也是晚于美國(guó)上市三個(gè)月。這些機(jī)型推遲發(fā)布的理由我們并不清楚。對(duì)于iPhone 5來說,2012年它通過中國(guó)監(jiān)管機(jī)構(gòu)的批準(zhǔn)之后,蘋果就立即啟動(dòng)了上市銷售??磥磉@次又是監(jiān)管機(jī)構(gòu)拖了上市的后腿。

????中國(guó)幾千萬社交媒體用戶迅速進(jìn)入吐槽狀態(tài):有網(wǎng)友表示,iPhone雖然可能是在中國(guó)組裝的,但是它們很少在這兒先開賣。(財(cái)富中文網(wǎng))

????譯者:樸成奎

????China’s Apple fans aren’t feeling lucky anymore.

????The last time a new iPhone was released, last September with the iPhone 5S, Apple coordinated its release so that Beijing customers and New York customers could buy their gadgets at the same time. Before then, Mainland China fans had to wait months to get their hands on iPhones already available in the U.S. and Europe.

????For reasons that aren’t clear just yet, that’s not the case with the iPhone 6. Apple said the new generation iPhone wouldn’t go on sale in China on the same date —this Friday, Sept. 19— as the U.S. and nine other regions.

????China’s big carriers aren’t saying much publicly, but recent calls to their stores and service reps indicate they won’t be getting the iPhone 6 until the end of the year. A China Mobile employee said she couldn’t say anything on the timing because Apple hadn’t yet decided when it would release the iPhone in China. (Apple not making a decision was a common refrain in the Chinese press this week.) Meanwhile, a rep at China Unicom, the country’s second largest carrier, said the iPhone 6 would likely be available near the end of this year.

????While Apple hasn’t released a date when the iPhone 6 will finally be available in China, its biggest growth market and third largest market total, that’s likely not by choice. A Shanghai business paper quoting a source saying Apple hasn’t received a network license for the new iPhone from China’s Ministry of Industry and Information Technology. Last year, as noted by Cheung Kong Graduate School of Business, the iPhone 5S and 5C were granted network access even before Apple formally launched the products.

????There is precedent. The iPhone 4 was released in China three months after it became available in the U.S. The iPhone 5 was also released three months later in Mainland China. The reasons behind those delays are less clear. For the iPhone 5, Apple sold it as soon as it received approval from China’s regulators in 2012. It looks like regulators are again slowing the process.

????China’s tens of millions of social media users are quick to mock: iPhones may be built in China, but rarely are they sold here first.

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